As you can see, we have changed our logo from red to green. The reason for this is that our friend from Print My Logo brought it to our attention that our logo resembled the Swiss Flag, which is actually protected under the Geneva Convention; meaning that the white cross on a red background is a protected symbol. As the universal emblem of protection in armed conflict, its use is restricted under international humanitarian law and requires the written permission of the government minister for defence in your country.
Of course, it is widely known that the emblem of the Red Cross is a symbol of protection from armed conflict under humanitarian law, but what we didn’t know is that this also applies to its reverse symbol.
This is not something that is commonly publicised or easily discovered online… for example if you do a “Google images” search of “white cross on red” as we did in the early days, you will come up with lots of emergency, first aid and medical images. A high level “Google everything” search of “white cross on red” and “Swiss flag” won’t alert you that that this symbol breaks the Geneva Convention. Nor will looking up “Swiss Flag”, “Geneva Convention” or “Protective Signs” on Wikipedia.
It’s when you start searching legal sites, such the Australasian Legal Information Institute, that you will discover the following reference (this is an extract, with bold, underline and Red Cross image added for effect):
(a) the emblem of a red cross with vertical and horizontal arms of the same length on, and completely surrounded by, a white ground, or the designation “Red Cross” or “Geneva Cross”;
(d) the emblem of a white or silver cross with vertical and horizontal arms of the same length on, and completely surrounded by, a red ground, being the heraldic emblem of the Swiss Confederation;