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Main Page | Emergency Preparation | Resourcing

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Business Continuity
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The Emergency Preparation Reference Group will be managing the overall development of content for this section and will be a point of contact for questions or help. We are still seeking nominations for this group, so if you are interested, please visit the Reference Group information page on the blogsite and contact us.

Otherwise, please jump in and make a start with adding content. If you aleady have guidelines for resourcing for using social media in emergency management, please adapt them to develop generic guidelines for use by everyone. Also, (if you have permission), please link to them in "Examples'.



The following tips are adapted from Social media in an emergency: A best practice Guide Rive, G., Hare, J., Thomas, J. & Nankivell, K. (2012), Social Media in an Emergency: A Best Practice Guide. Wellington Region CDEM Group: Wellington. NB: The Emergency 2.0 Wiki facilitated the international review of the guide.

Managing resourcing issues

The most effective way to manage resourcing issues is to ensure your level of engagement does not exceed the resources available.

However, resources can be stretched quickly in an emergency so it is important to have plans in place ahead of time to make the most of the resources you have at your disposal.

Scaling your use of social media to the size of your team is the best way to manage resourcing issues

Here are some things to consider and make provisions for before an emergency:

  • Ensure you consider shift changes when building your pool of resources
  • Have contingencies - ensure you have back up personnel trained and ready to stand in when required.
  • Train as many staff as your resources permit, particularly staff outside the normal PIM team (e.g. utilise staff within your organisation as a first port of call before outsourcing)
  • Where possible and advantageous, partner up with other related organisations in your area. This will reduce resource strains for both your organisation and theirs, and will assist in building relationships with other related organisations
  • You will want to create networks during peace time to assist in fast set up during the response phase and also consider monitoring requirements for these personnel.
  • Consider making use of social media management tools – these will reduce your workload by connecting various social media sites (e.g. HootSuite or Tweetdeck),sending one message out to a number of sites simultaneously
  • Use mashup/mapping tools. These will summarise large sets of information from multiple sources, providing a visual overview. Please see the Mapping tools page. Get familiar with these before an emergency
  • Remember you can create specific sites for specific events. You can then reference to other known sites (e.g. official) where required. Take this into account when planning your level of engagement with social media.

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